Lobah appoints Latifah Alyazidi as growth marketing officer
Alyazidi will drive strategic growth, market positioning and revenue expansion for the company's portfolio
Saudi games studio Lobah has appointed Latifah Alyazidi as its new growth marketing officer.
In her new role, Alyazidi will drive strategic growth, market positioning and revenue expansion for Lobah’s portfolio, including Samla Game and Jackaroo Strike.
She will be responsible for defining and executing scalable frameworks aligned with the company’s business objectives as it looks to strengthen its footprint in the region.
Track record
Alyazidi first joined Lobah in 2024 as a product marketing specialist, where she managed community outreach and collaborated with cross-functional teams to enhance customer experience and engagement.
Before Lobah, she worked at MAU Games in a community support role, overseeing multi-channel communication for the iBaloot project across live chat, email and social media.
During her time there, she also gained experience in CMS management, basic SEO and email marketing, contributing to digital visibility and campaign execution.
