Tamatem taps Seif Zammar as associate user acquisition manager
Zammar joins the role following a period of rapid progression with the publisher
Jordan-based mobile publisher Tamatem Games has appointed Seif Zammar as associate user acquisition manager.
Zammar joins the role following a period of rapid progression within Tamatem, where he most recently served as junior user acquisition manager.
In that position, he worked on campaign optimisation, performance tracking and app store optimisation strategies aimed at improving player acquisition and retention.
The move reflects Tamatem’s continued investment in performance marketing and user growth as it expands its portfolio of localised mobile titles across the MENA region.
Career progression
Since joining the company in 2024, Zammar has advanced through multiple roles spanning user acquisition and ASO, contributing to the company’s data-driven marketing efforts.
His promotion signals Tamatem’s focus on building in-house expertise in UA as competition for mobile players intensifies across regional and global markets.
Before Tamatem, Zammar held roles at Ipsos and Kaizmed, where he worked across performance monitoring, brand tracking and digital marketing strategy, building a foundation in analytics and growth marketing.
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