Advertise with IsaKaba
IsaKaba is a leading English-language publication consistently covering both the Middle East and North Africa and Sub-Saharan Africa games industries together, with structured studio and games directories no other outlet in the space maintains.
We reach studio founders, developers, publishers, and investors across two regions most outlets treat as an afterthought or don't cover at all.
Numbers
Over the last three months, IsaKaba generated 236,000 impressions and 2,040 clicks on Google Search, at an average search position of 6.4. Over the last 16 months, the site has generated 564,000 impressions and 7,370 clicks.
Search is our dominant channel by quality: organic search sessions convert to engaged reading at 52%, well above direct traffic. It is most read in Nigeria, the UK, Saudi Arabia, the UAE, Egypt, and India.
Where it counts most, readers stay. Average engagement time by market this year:
Nigeria: 4 minutes 48 seconds, 59% engagement rate
Saudi Arabia: 46 seconds, 41% engagement rate
Egypt: 33 seconds, 50% engagement rate
United Arab Emirates: 28 seconds, 50% engagement rate
United Kingdom: 26 seconds, 46% engagement rate
India: 18 seconds, 49% engagement rate
The Games Directory page alone holds an average engagement time of 1 minute 23 seconds, among the highest on the site, because it's a working reference tool for the region rather than a one-off article.
What you can sponsor
Homepage placement: Logo and link on IsaKaba's homepage, in front of every visitor before they choose what to read.
Games Directory and Studios Directory: Structured, ongoing reference pages that readers return to, not one-time articles.
People moves tracker: Who's hired, promoted, or moved between studios across the region. High-utility, high-return content for recruiters and investors tracking talent.
Careers Corner: Job listings across Middle East and Africa Studios, one of the site's most consistently visited pages. It is useful for any company hiring in the region.
Sponsors get branding placement and a linked call to action within the sponsored content, and distribution across IsaKaba's editorial channels.
Important: IsaKaba does not sell editorial coverage or write sponsored puff pieces. Everything published on IsaKaba is reported independently. Sponsorship buys visibility around our journalism, not the journalism itself.
About the founder
Isa Muhammad is Lead MENA Reporter at PocketGamer.biz and founder of IsaKaba, under IsaKaba Media Network Ltd. He has built direct relationships with the majority of studios across the MENA games industry through his reporting, and launched IsaKaba to give underrepresented MENA and African studios structured coverage and a directory neither has had before.
IsaKaba is run by Isa, from reporting to editing to the directories themselves. The numbers above were built without an ad budget or a newsroom behind them.
Get in touch
Email: isa.muhd@isakaba.com for availability and rates.