Reach the games industry across MENA and Africa
IsaKaba is an English-language games industry publication covering the Middle East, North Africa and Sub-Saharan Africa from one platform.
We report on the studios, developers, publishers, investors, funding, talent and opportunities shaping two of the world's most undercovered games markets.
Alongside our editorial coverage, IsaKaba maintains structured Games and Studios directories, a People moves tracker and Careers Corner, giving industry professionals reference points they can return to beyond individual news stories.
Our audience
Our strongest markets include Nigeria, the UK, Saudi Arabia, the UAE, Egypt and India.
Where readers stay
Nigeria: 59% engagement rate
Saudi Arabia: 41%
Egypt: 50%
UAE: 50%
UK: 46%
India: 49%
The Games Directory records an average engagement time of 1m 23s, signifying its role as an ongoing industry reference rather than a one-off article.
Sponsorship opportunities
Homepage
Place your brand directly on IsaKaba's homepage, putting your company in front of visitors as they enter the site.
Games Directory
Sponsor IsaKaba's growing database of games developed across MENA and Africa, with branding and a linked call to action alongside the directory.
Studios Directory
Associate your brand with IsaKaba's structured database of game studios across both regions.
People moves
Reach professionals tracking hiring, promotions and senior moves across the games industry.
Careers Corner
Put your company in front of developers and industry professionals actively looking for opportunities across MENA and Africa.
Games Directory · Studios Directory · People moves · Careers Corner
Sponsors receive branding placement and linked calls to action within their chosen placement, alongside distribution through IsaKaba's editorial channels.
Editorial independence
IsaKaba does not sell editorial coverage.
Advertising and sponsorship provide visibility around our journalism, but they do not determine what we report or how we report it. All editorial coverage remains independently produced.
About the founder
IsaKaba was founded by Isa Muhammad, Lead MENA Reporter at PocketGamer.biz, to build a dedicated industry publication and reference platform for games across MENA and Africa.
The publication is operated independently under IsaKaba Media Network Ltd, with Isa handling reporting, editing and development of the site's industry directories.
Advertising without getting in the way
IsaKaba was built around a simple idea: advertising shouldn't have to ruin the reading experience.
That's why we don't run intrusive ads that interrupt articles or force readers to close pop-ups before they can get to the content.
Instead, we're interested in working with companies and organisations across the games industry on advertising, sponsorships and partnerships that feel relevant to our audience and fit naturally alongside our editorial work.
If you're interested in reaching an audience interested in games across Africa and the Middle East, get in touch with us.
Email: editorial@isakaba.com