FitNot Games
Country: Egypt
Founded: 2019
Team Size: 10+
Platforms: Mobile, PC
Status: Active
Website: https://fitnotgames.com/
Overview
FitNot Games is an Egypt-based indie studio founded in 2019, focused on building culturally localised Arabic gaming experiences with global appeal. The studio integrates regional identity into its design philosophy, aiming to create games that resonate deeply with local audiences while remaining commercially scalable.
FitNot has released multiple titles through a publishing partnership with MBC Group and is currently developing ALI, its first PC game inspired by Egyptian folklore.
Games
- Abo Ashraf
- Grandma House
- ALI
- Fananees
- Bab Alnaggar
- Madame Afaf
Intelligence
FitNot Games is transitioning from a culturally focused mobile publisher into a structured IP studio, using early funding, publishing partnerships and historical storytelling as the foundation for a multi-title growth strategy.
The ambition is aggressive. A target of 5 million players and $10 million revenue within two years is achievable only if execution keeps pace with capital deployment and distribution. The publishing deal gives them leverage, but it also raises expectations on delivery timelines and product quality.
Funding & Backing
- $300,000 raised in 2025 via Exel by Merak accelerator
- Winner of the African App Launchpad Cup in 2020
- Graduate of the AUC Venture Lab accelerator programme in 2021
- Publishing agreement secured with MBC Group
- Capital stage: Early Seed / Commercial partnership-backed
Strategic Model
- Platform direction: Mobile-first foundation with planned expansion into PC development
- Core genres: Narrative and culturally themed historical experiences
- Monetisation approach: Premium and publisher-supported distribution
- Content direction: Cultural localisation integrated at the concept and design stage
- Growth direction: Building a repeatable framework for multiple culturally rooted IPs
- Positioning: Emerging cultural IP studio scaling toward multi-platform development
Active and Upcoming Projects
- ALI, a 2D isometric stealth title set during the Mamluk era
- Additional culturally themed projects currently in development
- Early pipeline structured around historical and heritage-driven narratives
Performance Signals
- Formal publishing partnership secured with a regional media group
- Clear product roadmap anchored around a flagship historical IP
- Defined two-year commercial growth targets focused on player scale and revenue expansion
Operational Structure
- 10-person development team headquartered in Egypt
- Active participation in mentorship, internship and local talent development programmes
- Small but structured production environment designed for controlled scaling
Key Person
- Abdallah Elshabrawy - Founder
Accepting introduction requests: Yes