Floaty

Country: Saudi Arabia

Founded: 2023

Team Size: Around 10

Platforms: Mobile

Status: Active

Overview

Floaty is a Riyadh-based mobile game studio founded in 2023 by Abdullah Salah, Fahad Qaysi and Zeyad Almalki. The studio develops casual and hybrid-casual games designed for players around the world, with a focus on accessible gameplay and long-term player engagement.

Floaty says its ambition is to build a Saudi game studio capable of consistently creating successful games over the long term, rather than relying on a single hit. The team is based between Saudi Arabia and other countries, with its headquarters in Riyadh.

The studio is currently focused on Hero Squad, while continuing to grow its team and build the foundation for future projects.

Games

Hero Squad
Pirasea

Key People

Abdullah Salah - Co-founder and Game Director
Fahad Qaysi - Co-founder
Zeyad Almalki - Co-founder

Intelligence

Floaty's strategy is centred on building a sustainable Saudi mobile game studio rather than chasing individual trends. The studio says it focuses on testing games early, listening to player feedback and continuously improving its products, with execution viewed as more important than simply having an unusual idea.

Its first investment round, a $1 million raise led by Merak Capital through the Merak Gaming Fund, is intended to give Floaty more room to strengthen its team, improve production capabilities and focus on longer-term growth. The studio sees the funding as an opportunity to build the company properly rather than simply accelerating a single project.

Funding & Backing

Raised $1 million in its first investment round in July 2026.
Round led by Merak Capital through the Merak Gaming Fund.
Funding is being used to accelerate game development, strengthen the team and production capabilities, and support Floaty's international ambitions.

Strategic Model

Focuses on casual and hybrid-casual mobile games for global audiences.
Prioritises execution, early testing and continuous iteration rather than following market trends.
Builds from Saudi Arabia while designing its games for international players.
Long-term ambition is to establish Floaty as a studio capable of producing multiple successful games over time.
The studio currently has around 10 employees, with staff split between Saudi Arabia and remote locations internationally.

Active & Upcoming Projects

Hero Squad: Floaty's main current focus. A mobile action game centred on collecting, forming and upgrading cyber heroes to defend Neo City from increasingly powerful robots. The current website lists the game as coming soon.
Pirasea: A pirate-themed strategy game previously announced as one of Floaty's two flagship projects. Its current status is not publicly clear, so it should not be described as cancelled or shelved.

Performance Signals

$1 million in institutional funding from Merak Capital.
Riyadh-based team of around 10 people.
Building original mobile IP rather than focusing on localisation.
Current public-facing focus has shifted strongly toward Hero Squad, which is now the featured game on Floaty's refreshed website.
Floaty's website is also actively recruiting and positioning the studio for continued growth.

Key Person

Abdullah Salah - Co-founder and Game Director.