Mad Hook

Country: Jordan

Founded: 2018

Team Size: 28+

Platforms: Mobile, PC, Console

Status: Active

Website: https://www.madhook.io/

Overview

Mad Hook is an independent game development studio based in Amman, Jordan, focused on casual and midcore titles across mobile, PC and PlayStation. Founded in 2018, the studio has developed and published more than 20 games on mobile and has also released titles on PC and console.

With a portfolio surpassing 100 million downloads, Mad Hook is among the most commercially established studios in the MENA region and is recognised as the first Arabic game studio to publish a title on PlayStation 5.

Games

• Highway Drifter: Hajwala Simulator
• Amer Fighting
• Amer: Cop Pursuit
• Highway Drifter: Hajwala Drift
• Highway Drifter: Hajwala Online
• Amer: The Chase – Hit and Run
• Arabian Hero
• Amer Tycoon: Idle
• Rooftop Run

Intelligence

Mad Hook has evolved from a mobile-first studio into a diversified multi-platform developer, leveraging a large casual games portfolio to fund expansion into PC and console markets while experimenting with new monetisation channels such as in-game audio advertising.

The company’s scale in mobile distribution provides commercial stability, but its next phase will depend on successfully converting download volume into durable revenue streams and recognisable IP across platforms.

Funding & Backing

• Primarily self-funded operations
• Has received investor interest but has not raised external capital
• Capital stage: Revenue-funded/Self-sustaining

Strategic Model

• Platform direction: Mobile-first foundation with gradual PC and PlayStation expansion
• Core genres: Casual and midcore titles
• Monetisation approach: Free-to-play with advertising-led revenue diversification
• Technology direction: Selective integration of generative AI in art production and gameplay systems
• Geographic focus: Jordan-based operations targeting global mobile audiences
• Positioning: High-volume mobile publisher transitioning toward multi-platform IP development

Active & Ongoing Portfolio

• 20+ released mobile titles across casual and midcore categories
• Three published PC and console titles supporting platform diversification
• Live service mobile catalogue generating recurring engagement

Commercial Activity

• Partnered with Audiomob in 2025 to introduce in-game audio advertising monetisation
• Expanding advertising-based revenue streams alongside traditional in-app purchases

Performance Signals

• 100+ million cumulative downloads across portfolio titles
• Sustained multi-title release cadence across mobile platforms
• Demonstrated capability to ship across mobile, PC and console ecosystems
• 20+ released mobile titles
• 5 awards

Operational Structure

• 28 employees are headquartered in Amman
• Established production pipeline supporting simultaneous multi-title development
• Selective use of AI to accelerate concept art and internal workflows

Key People

• Hazim Al-Hanbali - CEO & co-founder
• Ibrahim Al-Hasan - CTO & co-founder

Accepting introduction requests: TBC