Maysalward

Country: Jordan

Founded: 2003

Team Size: 50+

Platforms: Mobile

Status: Active

Website: https://www.maysalward.com/

Overview

Founded in 2003, Maysalward is one of the longest-standing game studios in the MENA region and a pioneer of mobile game development in Jordan. Led by founder and CEO Nour Khrais, the company has built a reputation for creating culturally relevant games tailored to players across the Middle East, Asia and Latin America.

Operating from its headquarters in Amman, with an additional presence in Leamington Spa, UK, Maysalward combines regional market expertise with access to international talent and distribution channels. The studio remains self-funded, with growth closely tied to the commercial performance of its games.

Beyond development, Maysalward plays an active role in ecosystem building through education, training and partnerships. Recent initiatives include the launch of a new headquarters at Abdali Boulevard, the introduction of The Capsule mentorship hub, and plans for a pre-seed fund aimed at early-stage studios.

Games

• Dominoes Pro
• Bounty Hunter
• Puffout
• Sheikh El Koba

Intelligence

Maysalward is operating as both a commercial studio and an ecosystem builder, using education, mentorship and funding initiatives to expand its influence beyond game development.

The studio’s localisation-first approach across emerging markets positions cultural relevance as its core competitive advantage rather than scale or production budgets. Its self-funded model creates financial discipline but limits the pace of expansion compared to venture-backed studios entering the region.

The launch of The Capsule and a planned pre-seed fund signals a move into infrastructure building, with the company aiming to sit at the centre of early-stage studio formation in Jordan. Expansion into the UK and Gulf markets reflects a dual-market strategy, balancing access to global talent with continued regional ecosystem investment.

Funding & Backing

• Self-funded
• Capital stage: Independent

Strategic Model

• Platform direction: Mobile-first with selective expansion
• Core genres: Casual, card, culturally localised experiences
• Monetisation approach: F2P mobile with portfolio scaling
• Geographic focus: MENA, Asia, Latin America
• Positioning: Regional pioneer and ecosystem builder

Active & Upcoming Projects

• The Capsule (mentorship and workspace initiative)
• Pre-seed incubator fund (planned 2026)
• App Challenge (youth development programme)
• Golden Agers digital literacy workshop
• Minecraft Education climate initiative
• Jordan Gaming Lab and App Challenge, developed in partnership with the King Abdullah II Fund for Development

Performance Signals

• 20+ years of continuous operation
• Established player base across emerging markets
• Long-term portfolio of live mobile titles
• Sustained relevance without external funding
• 100+ original IPs published
• 3.5 million active user base
• 55% female team, UN Women's Empowerment Principles signatory

Ecosystem Position

• Archetype: Ecosystem Builder + Publisher
• Stage: Established
• Capital Access: Independent

Key Person

• Nour Khrais - Founder and CEO

Accepting introduction requests: TBD