Roblox MENA
Country: Saudi Arabia
Founded: 2004
Team Size: 2,000+
Type: Gaming & Creator Platform
Platforms: PC, Mobile, Console, VR
Status: Active
Website: https://www.roblox.com/
Overview
Roblox is a gaming and creator platform that allows users to build, publish and play interactive experiences. Rather than developing its own games, Roblox provides the tools, infrastructure, publishing systems and monetisation features that allow creators and studios to build on the platform.
The company has made MENA a major part of its international expansion plans. In May 2026, Roblox appointed Mohamed El Sheakh as General Manager for the Middle East, North Africa and Türkiye, with responsibility for regional strategy, partnerships and creator ecosystem growth.
Roblox announced in August 2026 that it would establish its regional headquarters for MENA in Riyadh. The office will support the region's creators and developers and build on the company's growing presence in Saudi Arabia.
The company says MENA has 380 million gamers, while less than 2% of games are under local IP ownership. Roblox sees this as an opportunity to turn more players into creators and give regional developers access to a global audience.
Roblox has also signed a partnership with Savvy Games Group focused on growing Saudi Arabia's game development ecosystem, including the use of Roblox as an educational tool for students, creators and studios.
The company launched Roblox Arabia in September 2026, creating Arabic-language social channels covering regional creators, experiences and communities.
Safety and Arabic-language moderation remain an important part of Roblox's regional strategy. The company has said chat will remain disabled across much of the Middle East until its Arabic moderation systems are mature enough to meet its standards.
Key Initiatives
- Roblox Arabia
- MENA headquarters in Riyadh
- Savvy Games Group partnership
- Roblox Incubator Program
- Roblox Jumpstart Program
- Creator development and training programmes
- Arabic-language moderation development
Games
Roblox does not develop its own traditional games. Instead, its platform hosts millions of experiences created by independent developers, studios, brands and other creators.
Notable MENA experiences include:
- Kingdom World - MJ Studios
- Other regional Roblox experiences
Key People
- Mohamed El Sheakh - General Manager, MENA and Türkiye
- David Baszucki - Founder and CEO