Maha Alqahtani joins ESL FACEIT Group as marketing manager
The Riyadh-based marketing professional moves to one of esports' biggest stages
Maha Alqahtani has joined ESL FACEIT Group as marketing manager for the Esports World Cup and Esports Nations Cup.
Alqahtani brings over six years of marketing experience to the role, having previously served as account manager at Extend, where she spent four years working across account management and strategic planning.
Earlier roles include positions at Bassmat Integrated Agency and Pure Minds Media, with a consistent focus on social media strategy and campaign execution.
A new challenge
ESL FACEIT Group operates the Esports World Cup as its flagship competitive event, and the ENC sits alongside it as a nation-based competition drawing regional talent.
“Having worked on EWC & Gamers8 before, it's a space I've always enjoyed, it feels like a natural next step, and I'm happy to get into it," said Alqahtani in a post.
“Excited for this new challenge and everything it comes with will definitely make the most of it."
Last year, ESL FACEIT Group opened a regional headquarters in Saudi Arabia as part of its long-term commitment to the Kingdom's esports ecosystem.
