YallaPlay appoints Sena A. as senior marketing artist
She joins the Abu Dhabi studio after stints at ZPlay, Imaginate Studios, and Ruby Game Studio
Abu Dhabi-based studio YallaPlay has brought on Sena A. as senior marketing artist.
The appointment adds senior creative capacity to the studio's marketing function at a time when user acquisition competition across mobile remains intense.
She arrives with five years of experience in game marketing, specialising in user acquisition creatives, store assets, and animated ad content.
Her toolkit spans Unity, Blender, Looker, Adobe Creative Suite, and After Effects, with additional experience in A/B testing support through Looker and Salesforce integration.
Track record
Before YallaPlay, Sena spent ten months at TapNation as a senior UA artist, working remotely from Paris. Prior to that, she served eight months at ZPlay as senior marketing artist, had stints at Imaginate Studios in Istanbul and Ruby Game Studio in Izmir.
YallaPlay operates in Abu Dhabi, placing it within the UAE's expanding games production ecosystem. Sena studied Radio, Television, and Cinema at Istanbul University.
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